UI/UX Design

UX/UI design that turns users intoloyal, engaged customers

We create user experiences that drive adoption and reduce churn across B2B and SaaS products — grounded in real user research, clear information architecture, and interaction design that makes complex workflows feel effortless.

View Case Studies
Human-Centered Design Figma & Adobe XD WCAG Accessibility Developer-Ready Handoff

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Faster product launch

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Engagement with personalized screens

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Activation after onboarding redesign

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Reduced design costs vs. in-house

Our Clients

Trusted by teams at category-leading companies

nbc
nokia
groupon
encore
digno
barclays
7-eleven
peopleguru
nbc
nokia
groupon
encore
digno
barclays
7-eleven
peopleguru
nbc
nokia
groupon
encore
digno
barclays
7-eleven
peopleguru

Challenges

Are you facing these challenges?

These are the design problems B2B and SaaS teams bring to us most often — and the ones we're built to solve.

01

Poor feature adoption

Key features go unused because workflows are too long, too confusing, or buried behind too many steps.

02

High drop-off rates

Users abandon the product during onboarding or critical actions, dragging down activation and revenue.

03

Fragmented user flows

Navigating between tasks feels disconnected and inconsistent, leaving users frustrated and churning early.

Expertise

Strengthen your product with our core UX/UI expertise

Four disciplines, one cohesive practice — from first research to live design system.

01

UX audit & usability testing

We identify friction points, behavioural gaps, and usability breakdowns in your product so you can improve adoption and performance with evidence behind every change.

Research
02

Design discovery & strategy

We bridge user needs, product objectives, and stakeholder priorities into a focused design direction — so your B2B or SaaS product is built on strategy, not guesswork.

Strategy
03

UI/UX design & intelligent experiences

We design interfaces that are intuitive by default — simplifying complex journeys and building experiences that keep users engaged across web and mobile.

Design
04

Design system development

We build scalable, reusable component libraries that keep your product visually consistent, speed up delivery, and support growth without design debt.

Systems

Services

We support your product at every stage

Whether you're launching, scaling, or fundraising — we have a design engagement that fits.

UI/UX DESIGN

Launch your MVP

  • Map core features and user flows through early wireframes and rapid prototyping
  • Design intuitive UX/UI screens built around real user needs and human-centered principles
  • Ship a testable MVP with responsive layouts ready for feedback from day one

Process

How we design user-centric digital solutions

Four phases — scroll through each to see what we research, define, design, and deliver.

Ready to start?

Book a design consultation and we'll scope your UX/UI engagement end-to-end.

01
Discover

User research and stakeholder alignment

Week 1–2

Research & alignment

We align product goals, analyse user behaviour and audit your existing B2B or SaaS workflows. Through user research, workshops, and system audits using Hotjar and Maze, we surface the gaps and adoption blockers that design must solve.

Deliverables

User research report Stakeholder workshop System audit Opportunity map

What we investigate

User behaviour

How your target users interact with similar products today

Performance gaps

Where your product falls short of engagement and conversion targets

Stakeholder goals

Business KPIs and product vision that every design decision must support

02
Define

Information architecture and wireframing

Week 2–3

Structure & requirements

Research becomes structured user journeys, refined flows, and prioritised requirements. We map information architecture, task flows, and wireframes to ensure every feature and interaction supports measurable business outcomes before a pixel of visual design is committed.

Deliverables

User journey maps Information architecture Wireframes Prioritized backlog

Design principles applied

Information hierarchy

Content structure that guides users to the right outcomes without friction

Task flow optimisation

Every step mapped to real user tasks and business workflows

Conversion-focused flows

Journeys designed to reduce drop-off at critical decision points

03
Design

High-fidelity UI and design system

Week 3–5

Visual design & interaction

We produce high-fidelity UI and scalable design systems in Figma, Adobe XD, and Sketch. Through usability testing and iteration, we refine micro-interactions, layouts, and responsive patterns so every screen feels fast, intuitive, and purposeful.

Deliverables

High-fidelity UI Design system Responsive layouts Micro-interaction specs

Responsive design

Every layout tested across desktop, tablet, and mobile breakpoints.

Micro-interactions

Subtle animations that reinforce user actions and reduce cognitive load.

Accessibility

WCAG 2.1 AA compliance built into every component and interaction.

04
Deliver

Developer handoff and post-launch validation

Week 5–6

Handoff & validation

We deliver interactive prototypes, engineering-ready assets, design tokens, and full specifications. After handoff, we validate the live product using UserTesting and refine to hit adoption and performance targets — so what ships has already been tested against real users.

Deliverables

Interactive prototype Dev handoff package Design tokens Validation report

Figma dev mode

Annotated files with spacing, tokens, and component logic for developers.

Post-handoff QA

We validate the built product matches design spec before launch.

Design support

Available during development to resolve edge cases and component questions.

Benefits

What outcomes you'll gain

Measurable improvements across adoption, cost, and delivery speed — built into every engagement.

01

Validated ideas in weeks

Interactive prototypes and structured user journeys ready in weeks — so you confirm what works before committing to full development.

02

Lower design overhead

Expert UX/UI capability without the cost of building an in-house team — high output, lower spend, no compromise on quality.

03

Decisions grounded in evidence

Every design choice is backed by research, usability testing, and real user data — not hunches or internal preferences.

04

Consistent cross-device experience

Mobile-first, fully responsive interfaces that deliver a unified, polished experience whether users are on desktop, tablet, or phone.

05

Less rework at launch

Catching usability problems during design — not development — dramatically cuts the cost of fixes and keeps your rollout on schedule.

Case Studies

Design work that drives results

A sample of B2B and SaaS products we've redesigned, launched, and validated.

Healthcare · Engineering

Upgraded LMS helping scale to 1.2M+ users

Geraldine Przybylko · Health Strategy Consultant

Elia Wellness
Legal Services · Engineering

Enterprise mobility solution for top IP litigation firm

Built a docketing app with an intuitive UI, helping attorneys track 10,000+ patent systems.

Robert K Burger · COO, Sterne Kessler

Sterne Kessler
Manufacturing · Engineering

23% increase in sales team productivity with customized CSR system

Nick Drogo · Global Director IT, Knowles

Knowles
E-Commerce · Engineering

Standardizing global e-commerce across 30+ countries

Their expertise in digital solutions transformed our platform and made our global operations run smoothly.

Umair Bashir · Director, Groupon

Groupon

Assessment

Validate your product vision before you invest

Get an expert-led UX/UI feasibility review to ensure your product is worth building. We evaluate user flows, interaction models, technical constraints, platform requirements, and potential usability risks — giving you a clear path from idea to a design that actually works in the real world.

+32%

raise in activation by revamping user onboarding

2.4×

engagement with AI-personalized screens

Tools & Methods

Industry-standard toolchain

We work with the tools your team already knows — no onboarding friction, no proprietary lock-in.

Figma
Figma
Adobe XD
Adobe XD
Sketch
Sketch
Hotjar
Hotjar
Maze
Maze
UserTesting
UserTesting
Miro
Miro
InVision
InVision

We've been recognized by the best, year after year

America's Fastest Growing CompanyTop 100 Inspiring Workplaces 2025Forbes Coaches CouncilFinancial TimesMogul People LeaderISO 27001 CertifiedISO 9001 CertifiedCMMI DEV 3 Certified

FAQ

Frequently asked questions

Everything you need to know before starting a UX/UI engagement with us.

Each engagement moves through discovery, user research, usability testing, UX strategy, information architecture, wireframing, prototyping, and a complete developer-ready handoff. We use Figma, Adobe XD, Sketch, and InVision to produce intuitive, responsive digital products with consistent interaction patterns and micro-interactions. Throughout, we apply Design Thinking, Lean UX, and Human-Centered Design principles — so every design decision ties back to real user behavior and your specific B2B or SaaS objectives.

Most UX/UI engagements run between four and eight weeks, depending on scope. A focused MVP or targeted redesign often wraps up in four weeks, while a full end-to-end product design with a complete design system can take eight to twelve weeks. We agree on a delivery timeline before any work begins and share weekly progress throughout.

Absolutely. We regularly audit live products and slot into established design systems. We'll assess what's performing well, pinpoint where users are getting stuck, and extend or modernize your system without disrupting anything that's already working.

Yes — every project closes with a full developer handoff package: annotated Figma files, design tokens, component specifications, and an interactive prototype. After handoff we stay available for design QA during development to make sure the final build matches the intended experience.

We involve your engineering team from the Define phase onward. Our designers are familiar with real-world web and mobile constraints and deliberately steer away from patterns that are expensive to implement unless there's a strong, user-backed reason for them.

Accessibility is part of the spec from the start, not a final checklist. We design to WCAG 2.1 AA as the floor, which means every deliverable includes correct color contrast ratios, keyboard navigation flows, semantic HTML recommendations, focus management guidance, and screen-reader-ready labeling.

Yes. We take a mobile-first approach and scale outward — so every layout is tested and refined across iOS, Android, tablet, and desktop. Responsive breakpoints and adaptive component behavior are part of every design, not an afterthought.

Figma is our primary tool for high-fidelity, clickable prototypes. For research and usability testing we rely on Maze and UserTesting. Where interactions are complex or conditional, we bring in ProtoPie or Framer to capture the full behavior.

Yes, always. You receive Figma files with developer mode active, a full set of design tokens, spacing and typography documentation, and an interactive prototype your team can reference throughout the build.

We run moderated and unmoderated usability sessions through Maze and UserTesting at both the wireframe and high-fidelity stages. What we learn feeds directly into the next round of iterations — so by the time assets are handed off, the design has already been pressure-tested against actual user behavior.

Get Started

Ready to design something great?

Tell us about your product and we'll scope a design engagement that fits your timeline and budget.

View our work